When you are looking to convince people that you are a business that deserves to be worked with, it is important to provide a unique selling proposition, or USP. The good news is that there are tools and templates that can help you determine how to approach this and provide people with something that they can appreciate, no matter what business you are in.

If you stop and think about it, figuring out what makes you different might be more complicated than you think.

Policy making isn't easy for all businesses, however it is an important part of operations. Project management cannot occur in a cohesive, standardized process without a policy in place to dictate the guidelines for project creation, requests, reporting, assessment, deliverables, and goals.

Any organization that attempts to manage projects without a cohesive policy is going to struggle to maintain consistency and create a professional image that speaks of success in operations.

By Jerry Rackley

Editor’s Note: This post is part of a series of interviews with sponsors and speakers at the upcoming Demand Metric Sales Enablement Virtual Summit, which will take place on April 3, 2014.

By Clare Price

We all know that customers are getting more sophisticated in their buyer’s journey. That means we need sales systems that are equally sophisticated in tracking, analyzing and predicting customer behavior. We need better Sales Intelligence.

Today, there are countless resources and tools for companies large and small. When it comes to risk assessment, it is important that you understand how to define a quantitative or qualitative value of a potential risk and that you implement precautions against these.

There are two calculations that have to be factored in here: the potential loss and the probability of loss occurring.

If you are looking to compete in the business world, you should expect to enact a great deal of planning. Whenever you become involved with business strategy planning, the focus will be on the goals and objectives of the organization and how they intend to achieve them along the way.