The roles and responsibilities of the marketer have changed a great deal over the last few years due to significant changes in the functionality and usage of technology.
Fresh, engaging content is or should be the goal of every marketer. Demand Metrics recent Content Marketing Infographic illustrates how important that content is: 20% of Internet users online time is spent consuming content and 80% of people appreciate learning about a company through custom content. Most importantly, 60% of people seek out a product after reading content about it.
What is a Modern Marketing Center of Excellence (MMCoE)?
Demand Metric defines the Modern Marketing Center of Excellence (MMCoE) as the processes, practices, technologies and tools that improve the performance and productivity of the Marketing organization in an effort to drive a measurable contribution to revenue.
After several weeks of collecting and analyzing survey results, Demand Metric is releasing the results of our Video Content Marketing Benchmarking Survey. This study, sponsored by Vidyard, explores several aspects of video marketing, including the effectiveness of video content, the importance of video analytics and the degree to which video viewing data is enhancing demand generation and marketing automation programs.
The customer experience is every bit as important in B2B as B2C. Those of us in B2B marketing can gain valuable insights from those in the B2C realm who are doing customer engagement right. This post suggests three things B2C experiences offer that your B2B customers might be missing.
Read the source article at Digital marketing strategy advice
2014 is the year of the customer. Demand Metric has put a lot of stock into how we can prepare marketers to join the journey of Customer Engagement.
Demand Metric is deeply committed to providing the most up-to-date research possible. With that being said, we have recently updated our Video Marketing Solution Study to illuminate the rapid changes occurring in this market.
Our Video Marketing Solution Study highlights insights, the landscape and the vendors associated with the Video Marketing space.
Planning for 2015? The knee jerk response is two-fold: 1) Assess the current year and take stock of wins, hits and misses. 2) Based on that performance set goals for next year. I'd like to challenge you to think differently. Rather than focusing on results, set your team on creating the journey your company, employees and customers will take this year. Instead of thinking, "what do we want to achieve?", consider, the process and the progression of each step along the way. It's amazing how that will focus your efforts. Demand Metric's Customer Engagement Virtual Summit can help.
