'Showpad and GoodData Partner to Deliver Data Analytics to Power Successful Sales Meetings' on Yahoo Finance UK. Showpad, the leading mobile sales enablement platform, today announced a partnership with GoodData that will give businesses in-depth and actionable analytics from in-person meetings to increase sales success.'
In the field of analytics, just having big data is pretty meaningless. Guess what - most firms already have big data! But as this post states, very little of it gets exploited through analysis. Big data, particularly customer data, is one of the most underutilized assets in an organization.
Read the source article at Digital marketing strategy advice
Unstructured data can be a tremendous source of marketing insight. Tumblr is starting to analyze the millions of images posted daily to "recognize" products and brands, and plans to provide these brands with insights on how their brands are perceived.
With all the talk about customer centricity, employee engagement is not brought up in the same breath as it should be. The path to becoming more customer-centric runs right through a company's culture and employees. Without high levels of employee engagement, customer centricity will remain out of reach.
In recent Demand Metric research, over two-thirds of survey participants say their Demand Generation process is neutral to very ineffective. What is the future of Demand Generation, and how can marketers stay ahead of the curve and prepare for it?
In the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy.
Why are so many marketing organizations goaled on lead quantity and then slammed by sales for delivering leads that will never close? It’s because these organizations haven’t addressed the issue of balancing lead quantity and quality.
This Harvard Business Review article raises the important and challenging point that more value is gained when analytics fail than when the models are accurate. It is at that point that we learn where the gaps are in our assumptions and reasoning so that we can move forward rather than blindly following models that are out of date.
People struggle with global teamwork, even though it’s essential to success in multinational firms. Despite their efforts to nimbly manage differences in time zones, cultures, and languages, cross-border collaborators often fail to reach shared understanding or common ground. They face conflicting group norms, practices, and expectations — all of which can cause severe fracturing along cultural lines.
