Identifying and understanding your stakeholders is important for any business or project because these individuals have a great amount of impact over whether your efforts will be successful. If you understand your stakeholders well, you can use key information about them to help you make the most educated decisions about the future of your project.

Tracking the events and costs associated with a tradeshow is important, and it is critical to determining the overall success of your company’s participation in that show. When evaluating an event, a tradeshow program template can be very effective.

Have you ever considered using tools to help implement a sales plan? When it comes to successfully implementing new sales, many individuals rely entirely on themselves, rather than using some of the tools that are readily available.

In order to create an event manager job description, it is important to understand the myriad of requirements for the position. Whether your company needs events to help improve business contacts or to raise money and lower costs, you need to be in possession of the right events manager.

Typically, professionals at this level have higher college level degrees, may have a background in human resources, and also have experience dealing with the financial aspects of events and business. If you are hiring for this type of position, you must have a qualified job description.

By Clare Price

We all know that customers are getting more sophisticated in their buyer’s journey. That means we need sales systems that are equally sophisticated in tracking, analyzing and predicting customer behavior. We need better Sales Intelligence.

Bid or No-Bid Assessment – Use this tool to help you determine if you should submit a bid on a new project or contract.

Blog Policy – The purpose of this policy is to protect your organization from the increasing risk that blogs present. Use this template as a starting point, to absolve your organization from litigation that could result from illegal or inappropriate content.

Branding Selection Tool – Use Demand Metric’s Branding Selection Tool to drive consensus on key branding decisions. Choices include: mission, vision, positioning statement, elevator pitch, corporate tagline, logo, color schemes, and more.

Build vs Buy Decision Matrix – Use this matrix to compare your options for in-house builds vs. outsourced solutions.

Business Objectives Matrix – This tool provides sample business objectives that can be inserted into a Balanced Scorecard Strategy Map. Ensure that each objective contains a description, value created, deliverables, deadlines, and measures for success.