Business Strategy Plan – The purpose of this tool is to help you develop a business strategy plan. The Business Strategy Plan template was designed to summarize key analyses suggested in our report: Generating Business Strategy Plans.

Case Study Template – The purpose of this tool is to assist you with the creation of an effective Case Study. Focus on what is critical for your business, and modify this template as necessary.

Change Management Plan – The purpose of this tool is to facilitate the development of a Change Management Plan. A Change Management Plan is a helpful tool for determining readiness for the proposed changes, and to build a project plan for delivery.

Change Management Readiness Assessment – Use this tool to help you measure your readiness for a major organizational change.

Competitive Ad vs PR Analysis Tool – Use this tool to analyze the Advertisement vs. PR spending/value ratio for the top 5 competitors in your industry.

Competitive Analysis Tool - This tool will help you complete a competitive analysis including: industry overview, direct/indirect competitor evaluations, competitive map, and competition matrix.

Competitive Website Analysis Tool - Use this tool to evaluate the strengths & weaknesses of your website and compare its effectiveness against your top 2 competitors. This tool can be used to build a business case for website development and to demonstrate a measurable improvement to your capabilities.

Consultant Evaluation Matrix – Use this matrix to compare your potential consultants across 5 key dimensions: Relevant Experience, Skill Set, Professionalism, Consulting Methodology & Tools, and Personality.

Creative Director Job Description – Creative Director is responsible for translating marketing objectives into creative strategies, designs, and plans. Our Creative Director will manage graphic design, website development, collateral development, copywriting, advertising, and promotions.