Balanced Scorecard Strategy Map – Strategy maps help communicate strategic objectives, metrics, targets, and initiatives, for each of the key perspectives: Financial, Customer, Learning & Growth, and Business Processes.

Sales Account Management Tool – This tool was designed to help you analyze and score your accounts and prioritize time accordingly.

Advertising Effectiveness Matrix – Use this tool to evaluate the effectiveness of advertising concepts.

Account Status & Action Plan Tool – Use this tool to provide a high level report on the status of key accounts.

Activity Report Template – The purpose of this tool is to document each activity, or result, that you have completed from the past week or month.

Media Relations Database – Use this tool to organize your media relations campaign. Identify editorial calendar opportunities, due dates, and contacts.

Public Relations Plan Template – The purpose of this tool is to help you create a comprehensive and measurable Public Relations Plan.

Marketing Skills Matrix – This tool was designed to help you increase the skill set of your marketing team. Use this matrix to determine required skills and the next page to document current gaps.

Project Change Request Form - Use this tool to standardize all project change requests to ensure scope changes are approved, and timelines/budgets are adjusted accordingly.

Online Advertising ROI Calculator – Use our Online Advertising ROI Calculator to determine the return on investment for pay-per-click advertising campaigns such as Google AdWords.