Websites have become the de-facto standard for communicating externally to customers, prospects, investors, potential employees, partners, and other key stakeholders.
Surprisingly, since the boom of web activity in the dot.com era, many organizations have failed to maintain an effective website. As the executive responsible for managing website programs, it is your responsibility to drive this online channel forward and create a competitive advantage in online presence.
“E-mail marketing is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience. This term usually refers to emails that are being sent over the internet and can include:
“A podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal computers.
Although podcasters’ web sites may offer direct download or streaming of their content, a podcast is distinguished by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added. This is done using an aggregator or feed reader capable of reading feed formats such as RSS (really simple syndication).”
Source - Wikipedia
Over 70% of mid-sized organizations are currently involved in a website redesign initiative, or have one planned for this year. Before you go to your CFO to get some budget for this program, conduct a brief website effectiveness audit to build the need.
In the largest web browsing study ever conducted, University of Hamburg researchers leveraged 'Heat Mapping' web analytics software to record and visualize user click-activity to identify patterns of web usage. This technology is now available at a very reasonable cost for mid-sized enterprises and complements traditional web analytic software by helping marketers improve website usability & architecture.
You have just put the finishing touches on your new corporate website. Before you market your web presence and start attracting users to your site, be sure to implement proper governance policies to reduce the risk of expensive litigation.
Many mid-sized organizations are in the process of redesigning their website, but few have the required capabilities to design their website internally. Use this research note to understand the benefits that web design consultants can deliver. Additionally, use Demand Metric's downloadable Website Design RFP Template to compare vendors systematically based on pre-determined requirements.
Google Analytics is a free application that provides website visit statistics, designed to help marketers track and optimize online advertising and search engine marketing (SEM) campaigns. If you are interested in analyzing where your website visitors came from, page navigation, how long they stayed on your site, and geographic location, Google Analytics can certainly help you.
Having a well qualified list of contacts is one of the most important factors in determining the success or failure of an email marketing campaign. Read the following summary to understand how you can build a rock-hard list.
Email marketing permission is defined as giving “formal consent” to receive email marketing messages. Permission can not be assumed and must be granted by a willing party.
LinkedIn has become the most popular social networking channel for professionals. Here are a few reasons why:
For these reasons and many others, LinkedIn may be the optimal solution to complement your current lead generation practices.
