Has this ever happened to you? You come up with an ingenious idea; one that you are certain will revolutionize the world (or at least your organization). You introduce the idea proudly at your next staff meeting. You expect it to be greeted with fanfare, but the idea is received with stifled yawns instead. Worse yet, some of the attendees start attacking it (and you!). What happened?
Watch Peter Shankman, founder of Help a Reporter Out (HARO), as he joins Hubspot to share some PR tips and insights.
B2B, B2C, and non-profits all use events as a primary source of marketing for their products/services. According to HubSpot's new eBook Fascinating Event Marketing Stats, 79% of companies consider events important to their business. In order to stay on top of your event marketing efforts, knowing the most current statistics in your sector may give you the edge when it comes to planning your next event.
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The Need for a Checklist to Improve Your Intranet
The development of an intranet involves a number of factors, including the objectives within your company. However, when you already have your intranet in place, you have to perform regular maintenance on it. By performing certain maintenance, you can greatly improve ownership of your intranet content as well as the quality of it and its usability. One of the ways in which you can get started with improving your intranet is to develop a checklist of your intranet objectives.
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Email marketing is important for companies large and small. Many companies offer an emailing list which includes updates on new products, promotions, and more.
Email marketing is an important marketing channel that a company should consider because it directly involves the branding of your company. The emails you company sends should be user-friendly, and the idea is to get the customer to see the email and either make a purchase or click the link to your website to learn more about them. Because of this, choosing the right email vendors is important.
When companies want to allow their stakeholders to have easy access to company information, they typically create an extranet portal for individuals to access. Thereafter, anyone at the company with access information can log into the extranet portal.
When developing the portal, it is important to consider the overall extranet design. There are a number of reasons for this. To begin, you need to assume that someone who is not the most accustomed to technology will be accessing your portal. For this reason, it is important that the portal be very user-friendly.
