Weblogs or blogs are online journals that can provide business benefits. This new online communication medium comes with risks that require management. Understand the opportunities & risks of corporate blogs before you proceed. Use Demand Metric's downloadable Blog Policy Template to minimize your risk.
Providing on-demand webcasts to prospective customers is a rapidly growing demand generation strategy. Instead of having to call a salesperson at a potential vendor, your prospects can complete the research component of their buying process on their convenience. Evaluate your webcast requirements to determine if this tactic should be added to your marketing mix.
Learn what's new in Inbound Marketing and how companies are using it to transform their business. This 45 minute webinar includes 30 minutes of presentation and 15 minutes of Q&A. Presented by Mike Volpe, HubSpot VP Marketing, and Adam Blake, MIT Sloan MBA student who compiled the State of Inbound Marketing Report 2010.
1. Inbound marketing delivers lower cost per lead than outbound marketing
2. Social media and blogs are expanding in the marketing budget
Register today for “10 Tips to Boost Social Media Engagement for Businesses.” Learn how to use online conversations to better engage with potential and existing customers.
It’s time to get social. Join Scott McCaskill, co-founder of Social Agency as he presents 10 practical tips on how to better engage with potential and existing customers and implement social media into your sales and marketing mix.
Click on either date to register:
A question for your business: Do you need a social media strategy, or are you able to solely write what you would like on social networks and hope for the best?
Today, it is no secret how important social media is to businesses large and small. In fact, more individuals are using social media now than they are watching television.
What this means is there is a huge market of opportunity waiting for companies who are savvy enough to get involved. However, one should not be mistaken - there are challenges that will need to be undertaken. It is one thing to realize that social media is something you need to be involved in, and it is another thing to jump in headfirst without first fully understanding what your goals are.
If your company isn't very active in the social media scene, your company may want to consider a social media capabilities assessment. The reason is that is important that you are taking the right steps with social media.
Although it is important to have people on the job handling IT such as website issues, there will come a time when you need to take someone full-time for this position.
The goal of any business is the age old mantra: work smarter, not harder. A Director of Website Development will play an important role in your company's growth, particularly if the company is internet based.
A customer is the most important part of a business, and it is important that a sales support that a sales support team understand this. Making sure that a sales team is ready for action in a new business is just as important as checking up periodically to see how things are doing. Both of these elements can be implemented utilizing a sales support checklist.
If your company has a strong presence online, it is important that it have someone who can manage this. That person's title is often the Director of Website Development.
This person is responsible for working with the sales and marketing team to develop and update the company website on a regular basis, as well as to work with stakeholders to determine goals and business requirements that are related to website development.
