Today, it is no secret how important social media is to businesses large and small. In fact, more individuals are using social media now than they are watching television.

What this means is there is a huge market of opportunity waiting for companies who are savvy enough to get involved. However, one should not be mistaken - there are challenges that will need to be undertaken. It is one thing to realize that social media is something you need to be involved in, and it is another thing to jump in headfirst without first fully understanding what your goals are.

What do Facebook, Twitter, YouTube, Pinterest, LinkedIn, Slideshow, Tumblr, Reddit, Instagram, blogs, micro-blogs, and forums have in common? They are all social media channels and are a part of a revolution that is changing the ways companies view and utilize marketing.

Unfortunately, most company departments, particularly in marketing, do not function as well as they could. Inevitably, overlap occurs among teams, and this can decrease company efficiency.

There are many ways a business can address this. One effective way is to increase the marketing alignment among departments.

Tradeshow tools are important. When we talk about these tools, we're referring to the select tools an events manager needs in order to pull off a successful show.

In the end, the most important part of a tradeshow is that it makes the best possible impression and brings in the largest return on the investment. In order for this to occur, it is important that a company have an effective tradeshow metrics program to track and analyze tradeshow information.

Although thinking of a social media strategy workbook may make you feel like you are back in university, this resource can help your business succeed online.

Whether your company consists of one employee, yourself, or many others, it is important that social media be a part of your business strategy. However, implementing a social media marketing strategy can seem and, in fact can be, challenging.

A social media channel checklist is beneficial for a number of reasons. First, it makes it easier for you to plan which types of social media channels you would like to incorporate into your business plan.

If your company isn't very active in the social media scene, your company may want to consider a social media capabilities assessment. The reason is that is important that you are taking the right steps with social media.

Today, social media channels are used to share and exchange content through many communities online. A variety of different platforms are in place that people can use to share content with family and friends, and that businesses can use to gain visibility and increase their customer bases.

Blogging has been a popular way to share for a number of years, and there are a number of free sites with tools and widgets that are easy to incorporate into your content.

If you are interested in attending events to help expand your company's reach, it is important to have an effective tradeshow program. The reason is when dealing with these types of events, it is not wise to just show up and hope that everything will go as planned.

For these events you will need a game plan and some fallback plans if something goes wrong. Most companies do not prepare well, and when they arrive to a tradeshow find that they are struggling.