Case studies are an excellent way to profile your target customers while demonstrating how you solved their specific business challenge. They are often used by Sales to illustrate how an organization has helped clients in a similar industry, size, or other relevant demographic. Use our downloadable Case Study Template to save time & effort with building an effective case study that can help you win more new business.

Fundamentally, the Media Specialist is responsible for media strategy and relations. Most Marketing Directors do not have the time to deal with journalists, create and place online/offline advertisements, or track and measure the results of campaigns. Use Demand Metric's downloadable Media Specialist job description to formalize the role of media relations in your organization, and get a handle on this function.

Press releases are a very cost-effective and underutilized marketing tool. Read this report to understand when it would make sense to publish a press release. Additionally, use our Public Relations Plan and Press Release Template to guide you through the process.

Industry-leading demand generation platform provider, Eloqua, has developed a marketing maturity model designed to help organizations benchmark their current levels of process maturity, measure results from marketing investments, and demonstrate the effectiveness of their marketing department.

Maintaining prices and retaining customers in competitive markets depends heavily on your ability to effectively service your accounts. Proactive organizations work with customers to identify their strengths and weaknesses to better serve their market. Use Demand Metric's very concise Customer Satisfaction Survey to benchmark current satisfaction levels, and improve these metrics over time.

When you start a business, it is important to promote the company as much as possible. However, what are the best ways to do so?

You can advertise in your local paper, however your target audience will be relegated to the local area. You can take out a billboard, but you are looking at a cost prohibitive way of getting your voice heard.

One of the best ways a business can get ahead of competition is through social media. Although a social media strategy guide is not necessarily required for this, it is one of the best ways for a company to get started.

When a business first gets started with social media, it may not think too much about its strategy. Many companies ask themselves, how hard can social media be? Set up a page, start posting, invite people you know, and before very long the company will have all kinds of people interested in it. Right?

Whether your company is established or is just starting out, there is no denying that social media should be an important part of your marketing strategy. However, implementing a social media marketing strategy can at times be difficult.

It is important to have employees assigned to this particular department who are able to understand or have the capability to learn what is needed before you begin your social media implementation.

If you have spent time looking into which social media channels to pursue, you are probably at the stage where you are wondering which tools should be utilized to get started.

A question for your business: Do you need a social media strategy, or are you able to solely write what you would like on social networks and hope for the best?