If you haven’t noticed, Demand Metric Research Corporation is living up to its name: we’ve done a lot of research in past six months.
Conceptually, marketing attribution is not difficult to understand. The difficulty is implementing it accurately. Some sort of model is needed to implement marketing attribution. In theory, you would use an attribution model that traces the entire customer journey, accounting for both online and offline channels of influence in that path. Full customer path attribution represents the gold standard of models, and it’s a good goal. Getting there is probably an evolutionary process, particularly for firms that are just beginning to experiment with attribution.
Sales complains that the tradeshow, web, or other leads they get are junk. Marketing says that Sales doesn't call the quality leads they produce. Sound familiar? The basis for this common rift is a poor lead generation, qualification, scoring, and nurturing program. Read this Executive Summary to learn how to qualify, score, and nurture leads that aren't quite ready to be handed off to sales for closing.
Measuring the effectiveness of your PR process is not a simple task, especially if you don't have the budget for PR-coverage subscriptions. Just as challenging is demonstrating that your organization is better than the competition with leveraging PR to save on ad spending. Following is real-world method to handle these chores. Use Demand Metric's Competitive Ad vs.
As a result of new technology and an increase in competition, the overall cost of a website has decreased significantly in recent years. However, the cost of development is still dependent on functional requirements for your organization.
An experienced developer can provide an estimate based on a breakdown of the hours required to meet your functional requirements. Although there is no standard when it comes to the hourly rate of developers, most charge $50-150/hour.
While many advertisements have a chance to win graphic design competitions, most do not deliver on the simple, fundamental, characteristics required for effective marketing communications. Read this summary to learn the key characteristics of a solid advertising concept, and download our Advertisement Evaluation Matrix.
Fortune 500 companies have recognized significant benefits by successfully promoting civic virtues such as Sustainability, Community, Sponsorship, Charity, and Environment. Although benefits like improved brand integrity are intangible, they can have a long-term success. Increase brand value by developing a communication plan for the organization's social values.
