The key to running any business, whether large or small, is productivity. One of the best ways to improve upon productivity is to utilize data, however because there is inevitably more data than can be managed, it is important to find a good system that will allow you to streamline that data into usable information. One of the methods used today to increase productivity and to streamline data is with operations performance metrics.
A company is only as good as the sum of its parts, and combining different areas in your business can help to ensure maximum efficiency. The best example of this is with sales and marketing alignment, and when you focus on improving the way these two departments work with one another.
If your sales and marketing teams are operating independently from one another, you are missing out on great opportunities for increased profits and overall growth. An estimated 88% of the highest performing companies have sales and marketing teams that are carefully aligned. If you're not familiar with marketing and sales alignment, you should begin today to learn about how this simple act of reorganization can have a monumental impact on your business.
It is the rare company that can avoid the challenges that arise when sales and marketing are misaligned. If you are one of the lucky few, then no need to read on. However, if you're like most of us you know the havoc and frustration this can bring.
A common challenge for many companies arises when they need to review the results of their sales staff. One solution to this is to create a sales steering committee that can monitor results of a sales team.
Of course, creating a committee to handle challenges such as this involves more than finding a list of qualified individuals and putting them to work. In order to make a sale steering committee as efficient as possible, a team should consider developing a charter that will help set up ground rules, schedules, and develop an overall direction for the committee to take.
By: Jerry Rackley
This week, Demand Metric published the results of its recently completed study on marketing analytics, Marketing Analytics 2013: Benchmarks, Insight and Advice. Some of you will recall being asked to participate in the survey that provided the primary data for this study. Over 700 of our members did take the survey, and it provided us with a rich data set to analyze.
Below is an interview with Demand Metric's very own chief analyst, Jerry Rackley that was conducted by Marc Simony, Holistic Brand Thinker and blogger. Jerry shares his insights on the importance of customer relationships, content marketing within the B2B space and what excites him about marketing today.
