Although every department is expected to prepare an annual budget, most do not understand the intrinsic value of effectively leveraging this management process. Take a step back from the budget and evaluate what your department will be expected to deliver this year. Next, identify which budget model will provide the most value to your department. Use Demand Metric's downloadable Department Budget Template to help you prepare your annual budget.
Being aligned with your business seems very simple and straightforward, yet many organizations feel that their Marketing department is not fully aligned with Senior Management. Measure your business alignment with Demand Metric's downloadable Marketing/Business Alignment Tool and understand your current maturity level.
Many mid-sized organizations are in the process of redesigning their website, but few have the required capabilities to design their website internally. Use this research note to understand the benefits that web design consultants can deliver. Additionally, use Demand Metric's downloadable Website Design RFP Template to compare vendors systematically based on pre-determined requirements.
Successful branding, or re-branding, requires that key stakeholders are involved in a democratic process to agree on what the new brand will be. However, working with every stakeholder throughout the process is simply impossible. Read this Research Note to learn how you can achieve consensus on your brand.
Use Demand Metric's downloadable Branding Selection Tool to help you provide choices for your stakeholders that are equally satisfactory for the brand champion.
Having a well qualified list of contacts is one of the most important factors in determining the success or failure of an email marketing campaign. Read the following summary to understand how you can build a rock-hard list.
Email marketing permission is defined as giving “formal consent” to receive email marketing messages. Permission can not be assumed and must be granted by a willing party.
With the economy on an upswing, more than half of b-to-b marketers plan to boost their marketing budgets this year, according to BtoB's "2011 Outlook: Marketing Priorities and Plans" survey, released this month.
Has this ever happened to you? You come up with an ingenious idea; one that you are certain will revolutionize the world (or at least your organization). You introduce the idea proudly at your next staff meeting. You expect it to be greeted with fanfare, but the idea is received with stifled yawns instead. Worse yet, some of the attendees start attacking it (and you!). What happened?
Watch Peter Shankman, founder of Help a Reporter Out (HARO), as he joins Hubspot to share some PR tips and insights.
B2B, B2C, and non-profits all use events as a primary source of marketing for their products/services. According to HubSpot's new eBook Fascinating Event Marketing Stats, 79% of companies consider events important to their business. In order to stay on top of your event marketing efforts, knowing the most current statistics in your sector may give you the edge when it comes to planning your next event.
