By Charles Gold, Demand Metric member
In the beginning there was technology. We talked about features (it’s got an x-57 flux interface!). Then there were benefits (tastes great, and it’s less filling!). We’re now in the Age of Me. People want products that specifically talk to their needs, and they want to be talked to as human beings. In the Age of Me, our B2B life is heavily shaped by our B2C experiences.
By Jerry Rackley
Last week I hosted a webinar, “Developing Marketing Strategy”, to introduce the Demand Metric methodology that helps do the same. These webinars have been well attended, so during this one, I decided to use the attendees as an informal focus group to get feedback on a theory. The question I posed to the group was this:
Recently I presented at an American Marketing Association conference. At the end of my session, one of the attendees came up to me and began chatting about his situation. He has a CEO who micromanages his marketing department. It’s so bad, that when his CEO is on vacation, he can’t get anything done because the CEO has to see everything. I’ve been where this guy is, and it is not a happy place.
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A common request that we receive here at Demand Metric is "how to create a marketing budget". We have worked with both small and large organizations to help them define and develop their marketing budget over the years.
The process of branding is one of the most important parts of a business, particularly when a company is just starting out. Along with its importance, the selection of a brand is a difficult task.
The right branding can cause a company to soar, while the wrong branding can hurt even the businesses with the best minds. Therefore, you have to make sure you consider everything so that you can create the perfect brand for your company.
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A simple Google search provides a plethora of methods, templates, and opinions about how to write a marketing strategy plan. Here at Demand Metric, we have reviewed most of what can be found out there and found it to be of questionable value.
When it comes time for your company to consider ad agencies, the first step is to find information about each of them. Many companies request that there be some professional presentation to the documents proposed. The formatting for every document can be time consuming – in many case these are hours that you do not have. With the Request for Information Template, you do not have to worry about this because it is all covered.
By Jerry Rackley
I just returned from vacation where I was truly able to disconnect. Good vacations restore and sharpen you, and this one was no exception. But it’s hard to completely disassociate yourself from who you are and what you do professionally when you’re gone, and when someone brings up marketing, I just can’t resist joining the conversation, even when I’m on vacation in the Rocky Mountains.
By Jerry Rackley
Word of Mouth is perhaps the marketer’s favorite promotional channel. We could even say that achieving a meaningful level of Word of Mouth communications is the holy grail of marketing. So how do we as marketers get more of it?
By Jerry Rackley
As marketers, we make a career out of learning what customers value, and then trying to persuade them that our respective companies are the best at providing it. The channels and technologies involved in this work have changed, but the core strategy of trying to herd as many customers as possible into the corporate corral has not.
