Contrary to popular belief, Customer Relationship Management (CRM) is not a system, or a technology, or a simple application. CRM is a holistic strategy that places customers at the center of all business operations. Some call this customer-centricity; others coin this approach as listening to the “voice of the customer.”

An extranet is an extension of a company’s internal network that allows authorized users to access information in a secured manner. Public access can be given to employees, customers, partners, investors, or other key stakeholders.