(Note: this post was co-authored by Laura Patterson, President of VisionEdge Marketing, and Jerry Rackley, Demand Metric Chief Analyst) Long-term readers and followers of VisionEdge Marketing know that Laura’s husband is in construction. He completed an extensive apprenticeship early in his career, and as a contractor he is required to have a license. To keep his license, he must complete a minimum number of continuing education (CE) credits. This scenario is common in other professions as well.
Video is taking over the internet.
There’s no other way to put it, really. Every day, over 4 billion videos are watched on Facebook. Every month, over 6 billion hours of video are watched on YouTube. And by 2018, Cisco predicts that video will account for 80% of all web traffic.
We just can’t resist clicking play on that cute, triangular play button!
Wait, you already knew that, didn’t you? As a marketer, I’d bet that you’re already using video. After all, 90% of marketers are using video content as part of their tool kit.
Public Relations managers and Marketing leaders around the world collectively shuddered when we saw the recent fiasco involving United Airlines.
As many of you are aware by now, David Dao, a paying customer, was forcibly removed from his seat and injured by United Airline staff, simply because he did not want to give up his spot due to the airline's poor overbooking policy.
As marketing and communication leaders we may not have to deal with such an explosive PR crisis in our career, but it’s that type of “not me” thinking that can lead to brand damaging results.
Don’t miss the opportunity to let your marketing focus their collective efforts by managing projects with Kanban Boards.
In this post, you will learn:
Marketing and sales are creative fields. They require you to think outside the box and come up with fresh new ways to capture the attention of your prospects. No two days are the same. No two sales are the same. You need to get creative if you want to reach the people who will buy. Still, with as much forward, out-of-the-box thinking as you do, it’s nice to have cold, hard data to back up your ideas. Numbers can often be a catalyst to help you discover the type of fresh campaigns your customers want from you.
These days, it seems like we’re in meetings more than actually getting any work done. Meetings can be a time suck if you let them. It takes effort -- and tips like these -- to get meetings back on track and more productive.
Tip 1: Have an Agenda
For consumers, we view our shopping experiences as a straightforward process. We need (or want) something, and we go get it, through whatever channel is most convenient for us. Whether it’s online or bricks-and-mortar retail, we see our buying journey as a relatively simple one, and one over which we are in complete control. The reality is actually quite a bit different.
