In the News: Fast Company Features Demand Metric and MarketingOps.com Research

In the News | Contributed article and research citation

Source: Fast Company, Executive Board
Original publication date: November 7, 2025
Original author: Mike Rizzo

In a contributed Fast Company article, Mike Rizzo explores how go-to-market teams are aligning for growth, drawing on the 2025 State of RevOps and RevTech in GTM report from MarketingOps.com and Demand Metric.

The research includes more than 250 professionals. The article highlights a gap between how respondents view the strategic importance of revenue operations and how that role is understood across their organizations. It also discusses the difficulty of connecting the technologies that support commercial work.

The practical theme is organizational coherence: shared objectives, clearer responsibilities, and systems that support the way teams need to work together.

This is an Executive Board contributor article, not an independent Fast Company evaluation of Demand Metric.

Read the article on Fast Company.

Explore the research: Access the MarketingOps.com and Demand Metric report.