In the News: Fast Company Cites Demand Metric and GNW on AI Search

In the News | Contributed article and research citation

Source: Fast Company, Executive Board
Original publication date: June 25, 2026
Original author: Andrea Lechner-Becker

In a contributed Fast Company article, GNW Consulting’s Andrea Lechner-Becker discusses the implications of AI-driven search for brand visibility, drawing on research co-authored with Demand Metric.

The article argues that marketing teams should act deliberately as buyers increasingly encounter brands through generated answers. It uses the 2026 GEO study to frame the discussion around discovery, content, and the measurement of emerging traffic sources.

The urgency of the opportunity is the author’s interpretation, not proof that a fixed window will permanently close. For leaders, the practical question is how to build a repeatable approach to understanding and improving their presence in AI-assisted discovery.

This is an Executive Board contribution rather than independent reporting about Demand Metric.

Read the article on Fast Company.

Explore the research: Access the GNW and Demand Metric report.