In the News: Demand Gen Report Covers GNW and Demand Metric's GEO Findings

In the News | Industry news coverage

Source: Demand Gen Report
Original publication date: August 24, 2026
Original author: James Hickey

Demand Gen Report covers GNW Consulting and Demand Metric’s 2026 research into generative engine optimization in B2B marketing.

The article describes a discipline moving beyond initial experimentation, while dedicated ownership remains uncommon. It also reports that 78% of respondents whose organizations were investing in GEO said they could measure a return. That percentage applies to the investing group, not to every business or every survey participant.

For marketing leaders, the coverage brings attention to the operating decisions behind AI-driven discovery: who owns the work, how investment is evaluated, and what evidence supports claims of impact.

The study’s findings describe reported experiences and should be considered alongside an organization’s own measurement and business context.

Read the article on Demand Gen Report.

Explore the research: Access the GNW and Demand Metric report.