The CORE Report: September Insights & October Opportunities
As September wraps up, here’s a look at the research, resources, and conversations we’re bringing into October, along with a few ways to get involved.
In the Press
What makes marketing teams ready for AI?
Our research with Integrate examines the relationship between marketing data governance, AI readiness, and revenue growth. September coverage includes CustomerThink, MarTech360, and MarTech Edge.
When confidence runs ahead of execution.
Intelligent CXO covered our global study with Anchanto, exploring the gap between companies’ omnichannel ambitions and their ability to connect operations across channels.
Research Feature
Help shape the 2026 ANA Impact Pulse.
How is marketing performance changing across channels? We’re working with the ANA to build the next set of benchmarks. Share your campaign performance and cost data, and receive the full report when you complete the survey with a valid work email.
Coming soon: 2027 Enterprise Technology Outlook.
Our new study with Future Tech will examine AI readiness, technology investment, infrastructure, workforce capacity, and organizations’ confidence in delivering their plans. We’re preparing the survey for launch, with more to share in October.
Upcoming Events
John in Orlando | October 20 to 23
I’ll be at the ANA Masters of Marketing Conference, speaking on October 22 about how brands are building marketing talent strategies that deliver growth. Explore the agenda →
Jesse’s European Executive Dinner Tour | October 14 to 29
Jesse Hopps is hosting nine private dinners with the Commercial Excellence Consortium, bringing together four to eight senior leaders at each stop to discuss how to demonstrate the impact of commercial excellence.
The tour visits Cologne, Frankfurt, Brussels, Amsterdam, Paris, Barcelona, Zurich, Vienna, and Madrid. The Vienna dinner takes place on October 27, around NEXT Pharma CX & AI.
Explore the cities and request an invitation →
Will you be in one of these cities? Book a call with John to find a time to connect.
New Resources
Preview: AI Enabled Master Marketing Calendar
Sample January view of the Master Marketing Calendar 2027.
Bring campaigns, channels, owners, and deadlines together in one workbook for Excel and Google Sheets. Enter activities once to populate connected monthly calendars, and use optional AI prompts to turn a campaign brief into a draft activity plan.
Want a closer look? Book a call with John for a calendar preview.
Operator Perspective
Why good training doesn’t always change how people work.
In Accelerating Transformation, Jesse Hopps and Roy van Griensven explore why highly rated workshops can leave everyday behavior unchanged, and how a sequence of mindset, skillset, and toolset helps teams take ownership of change.
The CORE Report by Demand Metric
CORE stands for Capability, Operations, Readiness & Execution. Each month, Demand Metric brings you fresh research, practical tools, upcoming events, and operator perspectives to help your team build capability, put AI to work, and turn plans into results.
Explore how people, processes, and technology work together to improve performance. Then take action: try a resource, contribute to a survey, join an event, or book a call with John to share a challenge you’d like us to explore.
Want to learn more?
