Successful branding, or re-branding, requires that key stakeholders are involved in a democratic process to agree on what the new brand will be. However, working with every stakeholder throughout the process is simply impossible. Read this Research Note to learn how you can achieve consensus on your brand.
Use Demand Metric's downloadable Branding Selection Tool to help you provide choices for your stakeholders that are equally satisfactory for the brand champion.
Business Strategy Prioritization Tool – Use this tool to evaluate and rank strategic initiatives based on strategic fit, economic impact, and feasibility.
CRM Program Strategy Scorecard - Use this tool to document your CRM program objectives, initiatives, measures, and targets for the next 12-18 months.
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
Marketing Communications Strategy Scorecard – Use this tool to document your Marketing Communications objectives, initiatives, measures, and targets for the next 12-18 months.
Having a well qualified list of contacts is one of the most important factors in determining the success or failure of an email marketing campaign. Read the following summary to understand how you can build a rock-hard list.
Email marketing permission is defined as giving “formal consent” to receive email marketing messages. Permission can not be assumed and must be granted by a willing party.
Management & Leadership Strategy Scorecard – Use this tool to document your Management & Leadership objectives, initiatives, measures, and targets for the next 12-18 months.
