By Jerry Rackley
This week I took a break from my usual routine and attended part of the Hubspot Inbound Conference at the Hynes Convention Center in Boston. Demand Metric sponsored the Hubscotch event, which I’ll discuss later in this post.
By Jerry Rackley
I just returned from vacation where I was truly able to disconnect. Good vacations restore and sharpen you, and this one was no exception. But it’s hard to completely disassociate yourself from who you are and what you do professionally when you’re gone, and when someone brings up marketing, I just can’t resist joining the conversation, even when I’m on vacation in the Rocky Mountains.
By Jerry Rackley
We all make mistakes, even professional marketers, who are among the best communicators in the world. The problem for us is that when we make mistakes, we often do it on a big stage.
By Charles Gold, Demand Metric member
By Jerry Rackley
Anyone who has launched a new product can appreciate the value of an early adopter. Geoffrey Moore, in his book “Crossing the Chasm” helped us understand the challenges new products have in going mainstream. Early adopters are often the difference between a product having the momentum to succeed or falling into the chasm. This wonderful scene from the movie “The Hudsucker Proxy” illustrates the value of an early adopter when it comes to new product marketing:
By Jerry Rackley
Word of Mouth is perhaps the marketer’s favorite promotional channel. We could even say that achieving a meaningful level of Word of Mouth communications is the holy grail of marketing. So how do we as marketers get more of it?
This is an excerpt from HubSpot’s ebook “An Introduction to A/B Testing.” To learn more about split testing, download your free copy.
By Maggie Georgieva
By Jerry Rackley
Whatever the sophisticated definitions are, marketing is a form of communication. We should spend time figuring out how to integrate our marketing campaigns, segment our markets, position our products and all the other specialized things we do. Sometimes, however, we just need to pay attention to how we write. Regardless of where our messages end up, most of them start in written form. Writing, therefore, is an essential marketing skill.
Editors note: this is the third post in a series we have invited some of our partners and members to contribute.
