By Jerry Rackley
As marketers, we make a career out of learning what customers value, and then trying to persuade them that our respective companies are the best at providing it. The channels and technologies involved in this work have changed, but the core strategy of trying to herd as many customers as possible into the corporate corral has not.
By Jerry Rackley
As a long-time practitioner and beneficiary of email marketing, I’ve tried to stay current on how this marketing channel is evolving. I’ve noticed an interesting trend in both the B2B and B2C worlds of marketing automation.
By Jerry Rackley
Chief Analyst John Follett and myself recently convened the first Demand Metric Marketing Lab – an open forum for discussing marketing issues. We opened the session with a poll, and the issue identified by attendees as the most problematic was showing ROI for marketing efforts. This surely surprises no one who is a marketing professional.
Founded in 1918, the Laboratory Products Association (LPA) serves over 100 member companies with market information, education and opportunities to network that enables them to succeed and compete in the global marketplace.
Demand Metric now has over 20,000 members, a one-third increase in membership in just six months, and the company is on track to approach full-year membership growth of 100 percent by the end of 2012.
By Jerry Rackley
I recently attempted to dialogue with a journalist who was doing a story about out-of-the-box marketing ideas. I haven’t yet seen the story, but I was bold enough to make a prediction to her in my email:
"I suspect you'll get fewer, quality ideas than you'd like because the companies that are really good at coming up with these ideas use them to gain a competitive advantage. They're unlikely to pull back the curtain and let everyone see what they've got and how they do it."
Marketing Communications Budget - Use this tool to create a marketing communications budget, and chart of the budget breakdown by category.
Marketing Communications Plan Template - The purpose of this tool is to help you develop a Marketing Communications Plan. The Marketing Communications Plan template was designed to summarize key exercises from our report: Plan Multi-Channel Marketing Communications.
