marketing

B2B, B2C, and non-profits all use events as a primary source of marketing for their products/services.  According to HubSpot's new eBook Fascinating Event Marketing Stats, 79% of companies consider events important to their business.  In order to stay on top of your event marketing efforts, knowing the most current statistics in your sector may give you the edge when it comes to planning your next event.

Effectively executing a Public Relations (PR) strategy is important for companies of all sizes, particularly smaller companies. Compared to other things a firm can do to promote itself, PR is high in credibility and relatively low in cost. Demand Metric has published a methodology to help companies understand how to implement an effective PR process that gets the desired results.

Here is a free Demand Metric tool to help you find out: https://bit.ly/vw8ZsS.

What the Mid-Market can Learn from Large Enterprises

Connecting B2C Companies with Generation Y and Z Consumers

It's More Than Just An Image

By Jerry Rackley

I recently had the opportunity to collaborate with Ashley Furness, CRM Analyst at Software Advice and author of an article about using the customer service function to gain insights for buyer profiles. It’s a brilliant idea, and so obvious it makes one want to declare, “Why didn’t I think of that?”

By Jerry Rackley

Pitney Bowes just released the results of its Small Business Marketing Survey that reveal how the 750 small businesses that responded are communicating with their customers and embracing emerging marketing channels. The report contains some insightful information, and I encourage readers to get a copy of this free report, if for no other reason as a benchmark for comparing your marketing practices.

By Peter Hrabinsky, Vice President of Marketing at Revenue Automation Inc.

Recently I presented at an American Marketing Association conference. At the end of my session, one of the attendees came up to me and began chatting about his situation. He has a CEO who micromanages his marketing department. It’s so bad, that when his CEO is on vacation, he can’t get anything done because the CEO has to see everything. I’ve been where this guy is, and it is not a happy place.