Product Management Strategy Scorecard – Use this Product Management Scorecard to document product-based objectives, initiatives, measures, and targets, for the next 12-18 months.
Marketing Calendar Template 2010 – Use this template to create a marketing calendar for all of your marketing activities in 2010.
Marketing Communications Strategy Scorecard – Use this tool to document your Marketing Communications objectives, initiatives, measures, and targets for the next 12-18 months.
Web Marketing Strategy Scorecard - Use this Web Marketing Scorecard to document your web marketing objectives, initiatives, measures, and targets for the next 12-18 months.
Marketing Communications Priority Index – Use this Marketing Communications Priority Index to logically prioritize each marketing communications project.
The earth is about to complete another orbit around the sun, and the turning of the calendar page is a good time to reflect on what transpired in 2011. True,
By Peter Hrabinsky, Vice President of Marketing at Revenue Automation Inc.
By Jerry Rackley
No, we here at Demand Metric don’t believe the headline of this blog post. Far from it. We marketing insiders know better – there is so much more to what we do than just make sure the ads get run. Unfortunately, I think I can safely assume that most of the marketing professionals in the Demand Metric community have worked with someone who believes this.
By Jerry Rackley
Last week I hosted a webinar, “Developing Marketing Strategy”, to introduce the Demand Metric methodology that helps do the same. These webinars have been well attended, so during this one, I decided to use the attendees as an informal focus group to get feedback on a theory. The question I posed to the group was this:
