Business

How to Ruin a Brand in Less Than 60 Seconds

by Phyllis Shabad

Your mastery of marketing strategy is enviable. Wide-ranging knowledge of how to align “old-school” insight with current social media marketing tools has stamped you as a trusted thought leader within and without. To your company, you are the solid partner who builds a culture of marketing execution for all channels, and to your external clients, you’ve earned a reputation as the practical and creative idea generator who always finds the needle in the marketing haystack when no one else can or does.

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Sales Enablement: What it Does

By Jerry Rackley

Demand Metric recently completed a benchmarking study on Sales Enablement, which yielded some insights and best practices for Sales Enablement. In this post, I want to share what the study revealed about what this function does.

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4 Little-Known CRM Secrets

Everyone knows customer relationships are key to growing a business of any size. And customer relationship management (CRM) software provides an easy way to manage those relationships and stay on top of opportunities and leads.

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