A recurring theme in recent conversations I’ve had with members of the Demand Metric community is Mobile Marketing. It seems pretty clear that many companies are thinking about it, some are making plans for it and a few have embraced it.
I don’t think the coming Mobile Marketing tsunami will surprise anyone, not with mobile phone adoption rates between 80 and 90 percent. As pervasive as the mobile channel is, there are certainly risks for organizations that are careless in their approach to marketing through it.
Improving the quality and quantity of the leads generated and managed by the marketing and sales organizations isn't a simple task in today's multi-touch, multi-channel environment. This research reviews the best practices that optimize lead management practices throughout the entire lifecycle of the opportunity; from marketing's demand generation campaigns to sales' closing the business.
Whether driven by lack of product differentiation, customer demand for better service, or simply the need to improve the customer experience, companies are seeking to better understand their customers in order to more effectively acquire and retain business. This report provides a road map for improving customer satisfaction and retention without losing sight of customer profitability by integrating multiple sources of data to complete the full 360° view of the customer.
Channel integration is essential for a truly effective enterprise marketing plan. Too often, retailers ignore the connectivity between customer channel preferences and buying behavior. Channel preferences no longer pertain to only transaction-based interactions; customers are interacting with brands in entirely new ways. The emergence of new marketing channels, such as social media and mobile, require a retailer to provide consistent branding across all retail channels, and to engage the customer with marketing messages through their channel of choice.
Watch this short video to learn how to hide/unhide rows and columns in Excel. This video will help you update the Marketing Communications Calendar Template.
Watch this short video to learn how to use filters and update conditional formatting in Excel. This video will help you update the Marketing Activities Summary tab in our Marketing Communications Calendar Template.
Watch this short video to learn how you can update drop lists in Microsoft Excel.
