Successful branding, or re-branding, requires that key stakeholders are involved in a democratic process to agree on what the new brand will be. However, working with every stakeholder throughout the process is simply impossible. Read this Research Note to learn how you can achieve consensus on your brand.
Use Demand Metric's downloadable Branding Selection Tool to help you provide choices for your stakeholders that are equally satisfactory for the brand champion.
Operations Manager Job Description – Use this template to complete an Operations Manager Job description.
Business Strategy Prioritization Tool – Use this tool to evaluate and rank strategic initiatives based on strategic fit, economic impact, and feasibility.
Events Database – Use the events database to keep track of all important events (both internal and external).
Web Requirements Document – The purpose of this tool is to help you document departmental business requirements for your website. The results from this exercise will be prioritized using a Web Requirements Priority Index, to ensure each requirement is analyzed logically.
Creative Brief Template – Use this tool to communicate with your creative team & to outline the strategic direction for creative development.
STEP Industry Analysis Tool - Use Demand Metric’s STEP Analysis Tool to analyze external market trends and conditions based on Social, Technological, Economic, and Political variables.
Web Metrics Reporting Tool - The purpose of this tool is to assist you with reporting on web metrics. This schedule contains a few common web metrics. Be sure to add other metrics to the table.
Marketing Communications Metrics Dashboard - Use this tool to define, track, and report on your key marketing communications metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.
