Data quality has become the defining factor separating high-performing marketing organizations from the rest. Yet even as technology advances, most teams still struggle with inaccurate lead data, compliance gaps, and manual processes that slow growth and increase risk.
To understand how marketing leaders are addressing these challenges, Integrate and Demand Metric surveyed more than 200 senior marketing operations and demand generation professionals.
The findings reveal widening gaps between data confidence and reality, and provide a roadmap for how teams can transform marketing data into a growth-enabling asset.
Key findings include:
The report explores how modern marketing teams are tackling data fragmentation, balancing compliance and automation, and using AI to drive operational efficiency. It concludes with a six-step Action Plan to help leaders quantify the cost of poor data, unify systems, automate governance, and convert marketing data into a reliable driver of revenue and compliance.
Download the full report to explore all findings, benchmarks, and practical steps for building a connected, compliant, and high-performing data ecosystem.
If your organization is ready to conduct original research to better understand your data maturity, operational gaps, or market opportunities, visit INSIGHTS™ by Demand Metric to learn how we help teams turn research into growth.
Data quality has become the defining factor separating high-performing marketing organizations from the rest. Yet even as technology advances, most teams still struggle with inaccurate lead data, compliance gaps, and manual processes that slow growth and increase risk.
