Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars are performing as compared to those of your competitors and peers?
When you are dealing with proposals, it’s important to keep in mind that what you receive directly correlate to the RFP quality issued by you or your business. In other words, preparing and writing a good RFP is key to garnering business proposals, so you want to be sure you understand the basics of outstanding RFPs before you forge ahead.
The advent of internet has changed the way people approach the past. Increased access to high-speed internet and the popularity of social media has forced marketing managers to rethink their conventional strategies, in part because more than 239 million Americans will have access to the Internet by the end of 2012. Close to two-thirds of web users will use some form of social networking this year.
The success of every business is directly dependent on the revenue it generates and because of this, understanding your clients and customers is crucial to revenue generation. Irrespective of its size, every organization deals with multiple customers at the same time.Business planning strategists refer to high revenue generating clients as key accounts and they believe that it is important to focus specifically on such clients before taking crucial decisions.
Smart marketing is a cost-effective way to control business spending. With traditional marketing techniques going by the wayside, targeted and measurable inbound marketing strategies have taken center stage in business promotion. Google statistics show that 97 percent of consumers do an online search before deciding where to take their business, including individuals and business entities. As a result, there has never been a more vital time to manage the how and who of your online traffic.
Marketing is a complex process, to say the least. It is not limited to advertising and promoting a product to businesses. In fact, marketing managers can spend years developing strategies for a project.
To begin developing a marketing strategy, a manager must start by understanding the market and the needs of the population. An individual would then come up with ways in which the products and tools will benefit the population. Marketing personnel also choose the right avenues to market the product, and they then generate leads and follow-up with them.
Customer focus and research have always played an important role in business development and management. Depending on the scale of your business, in many situations you may be dealing with several clients at the same time. While every client is important, different clients bring in different requirements and revenues to the table. Your planning, supply, and marketing should vary accordingly. Managers may spend hundreds of hours researching and analyzing each customer. Organizing the information into an accessible format can simplify the subsequent planning program for the business.
Irrespective of the size of your business, it is important to continually look for new clients and customers. The reason is that this is the only way to sustain and grow a company.
