The term 'key accounts' is commonly is used in strategic marketing and business analysis. This term refers to high revenue generating clients who are crucial for the success of the organization. Marketing managers spend millions of dollars and significant amounts of time identifying the key accounts of their company and analyzing them. Many mid-sized and large organizations have key account teams. The key account team interviews a sample of managers from their own company and from the client's business to gain the right perspective.

There are hundreds of industries that have realized the benefits that comes from using templates. As an example, manufacturers regularly use templates to make sure that every product is identical and also meets the highest standards demanded by their customers. With this in mind, is there any reason that a template couldn't have the very same effect when it comes to sales?

Companies are in business to make a profit, and can only make a profit if they provide the products and services that their customers demand. Meeting these demands means that they are able to generate revenue to keep business going and to even expand it. This is where generating sales leads comes in, because if companies are not bringing in new customers, then they will not be able to grow and will, instead, begin to stagnate.

Businesses today face more challenges than ever before. Not only do they have to compete on a global level, maintain a digital presence, and constantly evolve to match the shifting business climate, but there are more regulations to stay compliant on than ever before. Each department in a company needs to ensure that they follow the right protocols when working towards their goals.

How often do you evaluate your sales strategy? A sales strategy can help you more effectively target specific markets and reach your goals, but only it is important that this be regularly evaluated.

When it comes to developing a sales strategy initially, many individuals, despite being well versed in the particular demands of their industry, find it difficult to put a plan down that they can easily follow.

Tradeshow ROI is very important to understand if your company attends multiple trade shows throughout the year. If your company is not examining its ROI, the business missing out on a great way to optimize its resources.

Some companies believe that it's best to attend as many tradeshows as possible, but this will be an ineffective strategy if you're not careful about which shows to attend. Attending trade shows can be a very expensive experience.

By Jerry Rackley

In 1884, English Schoolmaster Edwin A. Abbott wrote a book entitled Flatland: A Romance of Many Dimensions. The characters in the book live in a two-dimensional world called Flatland, and have trouble comprehending a world with three dimensions until they experience it for themselves.

Have you given any consideration to the value that a sales plan template can have on your business? At first glance, developing a comprehensive sales plan may seem like a relatively simple thing because the goals themselves may be easy to identify. You most likely want to increase sales and profitability by reaching as many potential customers and clients as possible. Of course, identifying your goals is only one step to coming up with a successful sales plan.

Analyzing your stakeholders is an important task, however it is something that can be difficult when not equipped with the right matrix. One of the reasons a matrix is so helpful is because it can help you simplify a challenge.

Keeping track of the way your sales operations is functioning is important to keeping business on track. However, it can be challenging to manage ever component of a sales operation. This is the reason utilizing a sales operation metrics dashboard is so beneficial.