Sales complains that the tradeshow, web, or other leads they get are junk. Marketing says that Sales doesn't call the quality leads they produce. Sound familiar? The basis for this common rift is a poor lead generation, qualification, scoring, and nurturing program. Read this Executive Summary to learn how to qualify, score, and nurture leads that aren't quite ready to be handed off to sales for closing.
As a result of new technology and an increase in competition, the overall cost of a website has decreased significantly in recent years. However, the cost of development is still dependent on functional requirements for your organization.
An experienced developer can provide an estimate based on a breakdown of the hours required to meet your functional requirements. Although there is no standard when it comes to the hourly rate of developers, most charge $50-150/hour.
Field Marketing can be a very useful and inexpensive method for gathering large quantities of leads from a specific geographic region. There are many types of field marketing, but none are more effective than guerrilla marketing at City Tours. CRM industry-leader, salesforce.com, has perfected this lead generation channel, while targeting cities where their product has not gained much traction. Use our Event Planning Checklist to organize and plan your campaign.
Lead scoring can rapidly improve the relationship between Marketing and Sales by driving measurable revenues. Quickly get up to speed on the concept and determine your best path to leverage this increasingly popular marketing tool. Use Demand Metric's downloadable Lead Scoring Index to rate the quality of your leads.
At the highest level, the Inside Sales Manager is responsible for ensuring that the lead generation & inside sales department are exceeding their sales targets. Read this summary to analyze the responsibilities of your Inside Sales Manager, and ensure that your department leader is doing what needs to be done to get results.
Determining the return on investment, or ROI, of a tradeshow requires an understanding of multiple numbers. To begin, it is important that each dollar that is spent have a purpose and be accounted for.
When we talk about important tradeshow tools, we are referring to the certain set of tools that an events manager needs in order to executive a successful tradeshow. In the end, what is most important is making the best possible impression and getting the biggest return on the tradeshow investment.
