If you are a corporate marketing director or events manager, it is likely that your world revolves in part around being able to make useful tradeshow contacts. When you are looking to create an eye-catching tradeshow booth, you need to know exactly who to call to get the right results. When you need your tradeshow equipment shipped safely and reliably to the following show, it is important to have the right company to call.

Although building a successful business and marketing plan is an important step for your business, presenting those plans to the right people is also very critial. A presentation needs to be more than words on paper. Grabbing people's attention is part of the plan, and to do this you have to make sure that everyone knows every element of your strategy. Coming up with an effective presentation is critical to that.

Unfortunately, despite the increasingly competitive market, businesses today still do not utilize their leads.

This occurs, even though industry leaders recognize that marketing leads are more important than ever before. The reason is that these leads are often the best source to new profits.

“Lead Generation refers to the creation or generation of prospective consumer interest or inquiry into a business’ products or services. Often lead generation is associated with marketing activities, such as cold-calling, targeted at generating new sales opportunities for a company’s sales force.

Websites have become the de-facto standard for communicating externally to customers, prospects, investors, potential employees, partners, and other key stakeholders.

Surprisingly, since the boom of web activity in the dot.com era, many organizations have failed to maintain an effective website. As the executive responsible for managing website programs, it is your responsibility to drive this online channel forward and create a competitive advantage in online presence.

According to the CMO Council’s Marketing Outlook 2008 study that polled over 820 senior marketing professionals, some of the top challenges for marketing leaders in 2008 include:

“E-mail marketing is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience. This term usually refers to emails that are being sent over the internet and can include:

Over 70% of mid-sized organizations are currently involved in a website redesign initiative, or have one planned for this year. Before you go to your CFO to get some budget for this program, conduct a brief website effectiveness audit to build the need.

You have just put the finishing touches on your new corporate website. Before you market your web presence and start attracting users to your site, be sure to implement proper governance policies to reduce the risk of expensive litigation.

Many mid-sized organizations are in the process of redesigning their website, but few have the required capabilities to design their website internally. Use this research note to understand the benefits that web design consultants can deliver. Additionally, use Demand Metric's downloadable Website Design RFP Template to compare vendors systematically based on pre-determined requirements.