The value of assessments to help guide smarter talent decisions is no longer up for debate. Aberdeen research over the past four years has shown that organizations using assessments in hiring, to guide development, and to provide insights into promotion and succession planning perform better in the near and long term. Out of 516 organizations using assessments in data collected between March and April 2011, 247 indicated the use of high stakes assessments (defined in this study as "in-depth, simulation based, applying experiences and knowledge").
Software Advice recently documented a video series on "How to Prioritize Leads" led by partner and founder of BlueBird Strategies, Mac McConnell. In Part 1 of this 3 part series, McConnell highlights how lead scoring streamlines the sales funnel and how to avoid the pitfalls traditionally associated with lead generation.
To view McConnell's insightful segment, watch the short video below:
Jon Miller interviews Debbie Qaqish, CRO of The Pedowitz Group on Marketo TV.
Watch as they discuss the impact of marketing automation tools and technology on generating revenue.
In addition to my role at Demand Metric, I serve as an adjunct faculty member in the Spears School of Business at Oklahoma State University, where I teach in the Marketing Department. This connection to the academic world gives me exposure to ideas, people and presentations not normally available to a corporate marketer.
If you've already started to plan your 2012 marketing initiatives, it would be a shame if mobile was overlooked. Instead of just ignoring the growth of mobile web, take 5 minutes this week to conduct our Mobile Marketing Readiness Assessment and find out if mobile is right for your business.
In the meantime, check out some interesting mobile growth stats in the infographic below (courtesy of Marketo):
