Brand Strategy Scorecard Tool – Use this Brand Scorecard to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.
In this introductory post, I will tell you a bit about myself and my passion for marketing analytics. I started out in technology with an engineering degree from Cal Poly State University in San Luis Obispo, then went on to get a Master’s degree in electrical engineering at USC while working at companies developing complex mechanical and electrical systems. At one point, I consulted for NASA. Yes, I was in fact a rocket scientist! But I wanted more.
Website Content Audit Tool - Use this tool to inventory your current web content and audit what needs to be created, modified, or updated.
Tradeshow Evaluation Matrix - Use this tool as a framework for evaluating Tradeshows in your industry.
Use our Share of Profit Calculator to help you allocate profits amongst your team in a fair and logical manner. This tool might also be known as a Profit Sharing Template and/or calculator.
If you haven’t already heard, yesterday was Foursquare’s biggest day ever for new user signups. Since the news broke, we have received a ton of requests from clients who want to know:
We spent some time looking at the app this morning and here is the breakdown:
Website Program Metrics Dashboard – Use this tool to define, track, and report on your key website program metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.
Responsibility Assignment Matrix – Use this template to clarify roles and responsibilities in cross-functional/departmental projects and processes. Customize this matrix so that each piece of the project/process shows who needs to contribute what in order for the project to be completed.
