In general, having a vast selection of options is usually a desirable thing. However, narrowing down your choices can often be overwhelming. This is especially true when your decision is business-related and could potentially make or break your marketing efforts!
If you are a business-to-business organization, or a B2B marketer, you have a huge selection of choices when it comes to social media for B2B marketing. Something that is true of any social media effort is that once you start, you must stay on top of your social media channels in order for them to be effective.
Social Media Program Metrics Dashboard - Use this tool to define, track, and report on your key Social Media program metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.
Learn what's new in Inbound Marketing and how companies are using it to transform their business. This 45 minute webinar includes 30 minutes of presentation and 15 minutes of Q&A. Presented by Mike Volpe, HubSpot VP Marketing, and Adam Blake, MIT Sloan MBA student who compiled the State of Inbound Marketing Report 2010.
1. Inbound marketing delivers lower cost per lead than outbound marketing
2. Social media and blogs are expanding in the marketing budget
Are you tired of wondering whether or not your project and/or business idea actually has some merit? Everyday people have revolutionary ideas for products or services that could change the way people work or travel, but unfortunately they get intimidated by the competition, or they assume that their idea has already been done by someone else. There are ways for evaluating the viability of an idea before you waste all your resources – so don’t get caught crossing centre ice with your head down!
Creative Strategy Survey Tool – Use this tool to communicate with your in-house or creative agency partners. Questions are focused around: project definition, audience, competitors & peer organizations, goals, identity & branding, communications, about the company, aesthetic, web specific, and brand dichotomies.
There is no doubt; conducting SEO (search engine optimization) on your website is a constant battle. What makes SEO so difficult is that without the proper training, and without the right weapons in your arsenal, you can easily do more damage to your site than good.
The best way to ensure that you’re up to the challenge of optimizing your website is to be adequately prepared. Watch this video to gain a better understand of SEO and learn a few free tips from SEOmoz CEO & Co-Founder Rand Fishkin (the Wizard of Moz).
Social Media Channel Prioritization Tool - Use this tool to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.
Sales Operations Prioritization Tool - Use this tool to evaluate your sales operations initiatives based on their strategic fit, economic impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.
