In the field of analytics, just having big data is pretty meaningless. Guess what - most firms already have big data! But as this post states, very little of it gets exploited through analysis. Big data, particularly customer data, is one of the most underutilized assets in an organization.
Read the source article at Digital marketing strategy advice
Unstructured data can be a tremendous source of marketing insight. Tumblr is starting to analyze the millions of images posted daily to "recognize" products and brands, and plans to provide these brands with insights on how their brands are perceived.
So you’ve finally carved out a marketing strategy that’s going to blow potential clients out of the water and put the competition to shame. But before turning the key on that bad boy, step back and ask yourself: “How will I know if my marketing campaign is even helping my business? Could it actually be hurting it?”
With all the talk about customer centricity, employee engagement is not brought up in the same breath as it should be. The path to becoming more customer-centric runs right through a company's culture and employees. Without high levels of employee engagement, customer centricity will remain out of reach.
Its no secret that advocacy software can help a company create brand champions from their customers. What is lessor known is how customer advocates can help a company hire a great new employee. This case study from Influitive is a good example of the power of customer advocates.
In recent Demand Metric research, over two-thirds of survey participants say their Demand Generation process is neutral to very ineffective. What is the future of Demand Generation, and how can marketers stay ahead of the curve and prepare for it?
In the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy.
Why are so many marketing organizations goaled on lead quantity and then slammed by sales for delivering leads that will never close? It’s because these organizations haven’t addressed the issue of balancing lead quantity and quality.
This Harvard Business Review article raises the important and challenging point that more value is gained when analytics fail than when the models are accurate. It is at that point that we learn where the gaps are in our assumptions and reasoning so that we can move forward rather than blindly following models that are out of date.
