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Conceptual illustration of a team coordinating content and decisions through a connected digital workflow.

In the News: RS Web Solutions Cites Demand Metric in E-Commerce Content Coverage

September 17, 2025

RS Web Solutions references Demand Metric research in an article about the role of content in e-commerce business strategy.

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Convey and Demand Metric's B2B public relations research report, featured in Demand Gen Report.

In the News: Demand Gen Report Covers B2B PR and Go-to-Market Alignment

August 11, 2025

Demand Gen Report highlights Convey and Demand Metric’s findings on public relations, commercial alignment, and measurement.

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Cover of the 2025 State of B2B Public Relations in GTM report from Convey Communications and Demand Metric.

In the News: Convey and Demand Metric's B2B Public Relations Research

August 5, 2025

A joint research announcement explores how B2B organizations connect public relations with their go-to-market priorities.

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Cover of the 2025 State of Marketing Data report from Integrate and Demand Metric.

In the News: Integrate and Demand Metric's 2025 Lead Data Study

July 25, 2025

A joint research announcement highlights how inaccurate or unusable lead data can disrupt marketing-to-sales handoffs.

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Cover of the ANA's 2025 Response Rate Report and Impact Pulse research, developed with Demand Metric.

In the News: John Follett Explains ANA Impact Pulse on MediaVillage

July 23, 2025

In a contributed MediaVillage article, John Follett explains how ANA Impact Pulse can inform marketing planning and measurement.

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Integrate and Demand Metric's 2025 State of Marketing Data report, covered by Demand Gen Report.

In the News: Demand Gen Report Covers the Lead Data Quality Gap

July 23, 2025

Demand Gen Report covers Integrate and Demand Metric’s research into lead data quality and B2B marketing performance.

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Cover of Adaptiva and Demand Metric's 2025 State of Patch Management report.

In the News: Adaptiva and Demand Metric's 2025 Patch Management Research

January 25, 2025

Adaptiva’s 2025 study with Demand Metric puts patching disruption and the need for automation in focus.

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Illustration of a coordinated marketing-to-sales workflow: engage leads, qualify, hand off to a seller, and review outcomes. Conceptual illustration, not a chart from the Pipeline360 study.

In the News: Pipeline360 Connects Its 2024 Research to Sales and Marketing Alignment

September 17, 2024

A Pipeline360 announcement references its earlier research with Demand Metric while sharing follow-on findings about alignment and B2B pipeline performance.

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World Class Marketing Maturity Model

Our World Class Marketing Maturity Model was designed to help organizations by providing a road-map for improving their marketing capabilities. You need to understand where your organization sits in the spectrum of Marketing maturity. You also want to know how to move from one level of maturity to the next. Our World Class Marketing Maturity Model is designed to help organizations improve their content marketing capabilities by providing a defined road-map.

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A Millennial's Take on Workplace Loyalty

Millennials are entitled, self-absorbed, and lacking commitment, right? Think again.

Read the source article at SAP Blogs

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