Fortune 500 companies have recognized significant benefits by successfully promoting civic virtues such as Sustainability, Community, Sponsorship, Charity, and Environment. Although benefits like improved brand integrity are intangible, they can have a long-term success. Increase brand value by developing a communication plan for the organization's social values.
Providing on-demand webcasts to prospective customers is a rapidly growing demand generation strategy. Instead of having to call a salesperson at a potential vendor, your prospects can complete the research component of their buying process on their convenience. Evaluate your webcast requirements to determine if this tactic should be added to your marketing mix.
Case studies are an excellent way to profile your target customers while demonstrating how you solved their specific business challenge. They are often used by Sales to illustrate how an organization has helped clients in a similar industry, size, or other relevant demographic. Use our downloadable Case Study Template to save time & effort with building an effective case study that can help you win more new business.
Fundamentally, the Media Specialist is responsible for media strategy and relations. Most Marketing Directors do not have the time to deal with journalists, create and place online/offline advertisements, or track and measure the results of campaigns. Use Demand Metric's downloadable Media Specialist job description to formalize the role of media relations in your organization, and get a handle on this function.
Press releases are a very cost-effective and underutilized marketing tool. Read this report to understand when it would make sense to publish a press release. Additionally, use our Public Relations Plan and Press Release Template to guide you through the process.
Lead scoring can rapidly improve the relationship between Marketing and Sales by driving measurable revenues. Quickly get up to speed on the concept and determine your best path to leverage this increasingly popular marketing tool. Use Demand Metric's downloadable Lead Scoring Index to rate the quality of your leads.
Industry-leading demand generation platform provider, Eloqua, has developed a marketing maturity model designed to help organizations benchmark their current levels of process maturity, measure results from marketing investments, and demonstrate the effectiveness of their marketing department.
Your Outside Sales Representative comes into the office complaining that their prospect wasn't in a position to buy your product. They have every excuse and objection, but you have a lingering feeling that a solid opportunity was wasted. This is a reality for many Sales & Marketing Directors in mid-sized enterprises.
At the highest level, the Inside Sales Manager is responsible for ensuring that the lead generation & inside sales department are exceeding their sales targets. Read this summary to analyze the responsibilities of your Inside Sales Manager, and ensure that your department leader is doing what needs to be done to get results.
The decision to bid on a contract has profound implications on reputation, profitability, and the allocation of scarce resources. In many cases, these critical decisions are made following an informal assessment, resulting in low-margin or resource-intensive work being performed with associated large opportunity costs. Implementing a formalized decision-making process will help ensure that key considerations have not been ignored.
