Advertising Plan Checklist – Use this tool as a framework for building your annual advertising plan and budget.
Balanced Scorecard Strategy Map – Strategy maps help communicate strategic objectives, metrics, targets, and initiatives, for each of the key perspectives: Financial, Customer, Learning & Growth, and Business Processes.
Websites have become the de-facto standard for communicating externally to customers, prospects, investors, potential employees, partners, and other key stakeholders.
Surprisingly, since the boom of web activity in the dot.com era, many organizations have failed to maintain an effective website. As the executive responsible for managing website programs, it is your responsibility to drive this online channel forward and create a competitive advantage in online presence.
Being market-driven requires organizations to build a strong product management capability. Most organizations struggle to create a role in their business that is exclusively geared towards listening to their market. Those who do, gain a better understanding of what drives VALUE, and incorporate that insight into the product development process.
An Intranet, or 'portal', is similar to an Internet website except that it is restricted to users within an organization. (Intranets that extend outside the company to partners or customers are called Extranets). Intranets use web servers to distribute information, and users view content with their Internet browser or by downloading documents.
Many organizations select Intranets to share information among employees since they can be built and maintained more cost-effectively than other types of private networks or enterprise content management & collaboration systems.
According to the CMO Council’s Marketing Outlook 2008 study that polled over 820 senior marketing professionals, some of the top challenges for marketing leaders in 2008 include:
“E-mail marketing is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience. This term usually refers to emails that are being sent over the internet and can include:
Public Relations (PR) is the act of managing communication between an organization and its key public stakeholders, with a focus on building and maintaining a positive image.
PR professionals execute campaigns targeted at specific audiences, to influence opinions and measure public perception.
Typically, Public Relations involves:
An extranet is an extension of a company’s internal network that allows authorized users to access information in a secured manner. Public access can be given to employees, customers, partners, investors, or other key stakeholders.
From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price, Promotion, Product, and Price. However, the goal is not to just come up with a particular strategy, but rather to focus on providing value to your key market segments.
