Market Requirements Document - The purpose of this tool is to help you achieve product development approval by: defining the product & target market segment; determining market & opportunity size; documenting customer/prospect needs; analyzing competitive solutions; and building a business case for the development of your product.
Developing leaders is a top organizational development priority for every company. Effectively managing knowledge capital is especially important in highly competitive industries. Understanding and deploying a succession management strategy is an excellent way to manage your department, groom future leaders, and mitigate risk. Use Demand Metric's downloadable Succession Management Matrix tool to identify and develop the future leaders of your organization.
Marketing Analyst Job Description - Use this job description template to formalize the role of Marketing Analysts in your organization.
Leaders of marketing departments are charged with increasing the knowledge and skills of their team, but many do not have a plan for educating and developing their staff. Use this summary to identify which skills you have, and what strategies you can deploy to engage your team and expand their strategic & tactical skills.
Brand Strategy Scorecard Tool – Use this Brand Scorecard to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.
Creative Strategy Survey Tool – Use this tool to communicate with your in-house or creative agency partners. Questions are focused around: project definition, audience, competitors & peer organizations, goals, identity & branding, communications, about the company, aesthetic, web specific, and brand dichotomies.
Social Media Channel Prioritization Tool - Use this tool to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.
Sales Operations Prioritization Tool - Use this tool to evaluate your sales operations initiatives based on their strategic fit, economic impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.
