Successful branding, or re-branding, requires that key stakeholders are involved in a democratic process to agree on what the new brand will be. However, working with every stakeholder throughout the process is simply impossible. Read this Research Note to learn how you can achieve consensus on your brand.
Use Demand Metric's downloadable Branding Selection Tool to help you provide choices for your stakeholders that are equally satisfactory for the brand champion.
Product Management Strategy Scorecard – Use this Product Management Scorecard to document product-based objectives, initiatives, measures, and targets, for the next 12-18 months.
Creative Brief Template – Use this tool to communicate with your creative team & to outline the strategic direction for creative development.
Marketing Calendar Template 2010 – Use this template to create a marketing calendar for all of your marketing activities in 2010.
Project Schedule Template – Use this Project Schedule tool to document each task related to a project deliverable, outline timelines for completion, and provide project reporting requirements.
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
Website Design RFP Template - The purpose of this tool is to help you design a Request for Proposal (RFP) for Website Design Consulting Services.
Organizational Chart Template - Use this template to show the structure of your organization and the relationships and relative ranks of its parts & positions/jobs.
