Most organizations have a very difficult time quantifying the productivity of their inside sales departments. If you don't have a phone system that captures accurate dialing, contact, and other productivity metrics, use a simple manual process instead.
Sales Effectiveness Strategy Scorecard - Use this Sales Effectiveness Scorecard to document sales-based objectives, initiatives, measures, and targets, for the next 12-18 months.
Being aligned with your business seems very simple and straightforward, yet many organizations feel that their Marketing department is not fully aligned with Senior Management. Measure your business alignment with Demand Metric's downloadable Marketing/Business Alignment Tool and understand your current maturity level.
Many mid-sized organizations are in the process of redesigning their website, but few have the required capabilities to design their website internally. Use this research note to understand the benefits that web design consultants can deliver. Additionally, use Demand Metric's downloadable Website Design RFP Template to compare vendors systematically based on pre-determined requirements.
Selecting the right consultant for your organization can be a very daunting task. Choose right, and you have a very successful project and everyone is satisfied; choose wrong, and you have a recipe for disaster. Use Demand Metric's downloadable Consultant Evaluation Matrix to compare your potential consultants across 5 key dimensions.
Priority Index Tool – Use this priority indexing tool to evaluate the feasibility, strategic fit, and risk, for each of your proposed initiatives.
Many organizations operate in a state of mild chaos because of poor project management processes. This summary will provide the business case for implementing a formalized project management policy, methodology, and toolset. Review the Action Plan to obtain 11 downloadable templates and tools to assist you with creating your own customized project management procedure.
Firms that do not analyze the individual profitability of their product lines risk wasting time and money chasing the wrong opportunities. Salespeople who spend the majority of their time chasing large, low margin sales, close the odd big deal, but do so at a very high opportunity cost. Does this situation sound familiar to you?
Many organizations suffer from a lack of alignment between Sales and Marketing. Part of the problem is that most marketing departments don't view sales support as one of their most important functions. Be proactive in your effort to work with Sales. Start by opening Demand Metric's downloadable Sales Support Checklist to identify where your gaps are. Following is list of 16 tools and templates that you can use to overhaul or create an effective sales support process.
Achieving ever-increasing revenue targets requires that new recruits and average performers are equipped with the right tools, resources, training, and knowledge. Establishing a Sales Growth Team can help you transfer sales & marketing Best Practices from your top performers to those who need them most. Use Demand Metric's downloadable Sales Growth Team Charter template to set a mandate for this new team.
