Activity Report Template – The purpose of this tool is to document each activity, or result, that you have completed from the past week or month.
Marketing has the unenviable reputation as the line of business that is not held accountable for achieving specific, measurable, bottom-line results. Finding a bean counter that does not view Marketing as a cost center - producing intangible results - is a daunting task.
“Cold calling is the process of approaching prospective clients, typically via telephone, who have not agreed to such an interaction. The word "cold" is used because the person receiving the call is not expecting the call or has not specifically asked to be contacted by the sales person.”
- Source: Wikipedia
In the largest web browsing study ever conducted, University of Hamburg researchers leveraged 'Heat Mapping' web analytics software to record and visualize user click-activity to identify patterns of web usage. This technology is now available at a very reasonable cost for mid-sized enterprises and complements traditional web analytic software by helping marketers improve website usability & architecture.
Completing performance reviews on a regular basis is essential for maintaining motivation, assessing department capabilities, and managing your staff effectively. Managers who do not complete performance reviews or deal with performance issues reduce employee morale, decrease credibility of management, diminish organizational effectiveness, and contribute to increased costs for resources.
Although every department is expected to prepare an annual budget, most do not understand the intrinsic value of effectively leveraging this management process. Take a step back from the budget and evaluate what your department will be expected to deliver this year. Next, identify which budget model will provide the most value to your department. Use Demand Metric's downloadable Department Budget Template to help you prepare your annual budget.
Identifying the main stakeholders and their level of influence can be vital to the success of your project. Stakeholder analysis involves recognizing individuals and groups with the power to either sway or make a key decision.
Vendor consolidation is a business strategy whose goal is to provide the same or increased service & quality levels from vendors, while reducing operating expenses related to purchasing from that category of vendor. Sales & Marketing organizations should analyze their Printing, Software, and Consulting, vendor categories to determine where efficiencies can be gained by consolidating to one strategic partner.
Product GAP Analysis Tool – Use this tool to strategically plan for improvements to Market Research, Product Strategy, Capabilities, Technology, and Product Marketing.
You have just put the finishing touches on your new corporate website. Before you market your web presence and start attracting users to your site, be sure to implement proper governance policies to reduce the risk of expensive litigation.
