Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life.
By Jerry Rackley
Pitney Bowes just released the results of its Small Business Marketing Survey that reveal how the 750 small businesses that responded are communicating with their customers and embracing emerging marketing channels. The report contains some insightful information, and I encourage readers to get a copy of this free report, if for no other reason as a benchmark for comparing your marketing practices.
Editors note: this is the second post in a series we have invited some of our partners and members to contribute.
Karen See (Twitter: karenlsee), revenue growth zealot and co-founder of Abovo Partners, suggests these resolutions:
Don't drown your market!
Demand Metric recently hosted an online workshop, "Leveraging Pinterest for Business". Our workshop presenter, Sherry Roden, follows-up on that workshop with six practical board ideas for using Pinterest in a B2B environment:
Here's a summary of Sherry's six Pinterest B2B board suggestions:
By Jerry Rackley
Word of Mouth is perhaps the marketer’s favorite promotional channel. We could even say that achieving a meaningful level of Word of Mouth communications is the holy grail of marketing. So how do we as marketers get more of it?
By Jerry Rackley
Thanks goes out to Douglas Wray, about whom little is known but who has attained social media cult hero status in my book. We have not been able to locate Mr. Wray, but a possible photograph of the elusive social media guru does exist:
By Jerry Rackley
A business that doesn’t have a social media strategy is like an actor that goes on stage without a costume. It’s ridiculous not to have either. Still, I confess to wondering how to measure the impact of social media or any marketing strategy. This has been the bane of a marketer’s existence – showing some kind of ROI for the things we do. We’ve discussed this matter before in this blog.
Demand Metric now has over 20,000 members, a one-third increase in membership in just six months, and the company is on track to approach full-year membership growth of 100 percent by the end of 2012.
