Website Program Metrics Dashboard – Use this tool to define, track, and report on your key website program metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.
Learn what's new in Inbound Marketing and how companies are using it to transform their business. This 45 minute webinar includes 30 minutes of presentation and 15 minutes of Q&A. Presented by Mike Volpe, HubSpot VP Marketing, and Adam Blake, MIT Sloan MBA student who compiled the State of Inbound Marketing Report 2010.
1. Inbound marketing delivers lower cost per lead than outbound marketing
2. Social media and blogs are expanding in the marketing budget
Social Media Channel Prioritization Tool - Use this tool to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.
Social Media Manager Job Description - Use this template to develop a job description for a Social Media Manager.
Social Media Implementation Checklist – The purpose of this tool is to provide a checklist to ensure you have the right people, processes, and technology to build a solid Social Media Program.
Social Media Business Case Template – Use this template to help you build a Business Case for an investment in a Social Media program.
Social Media Usage Survey – The purpose of this brief survey is to help you gain a better understanding of your employee, customer & target audience behaviors based on habits, interests, level of participation and current involvement across a variety of Social Media channels.
If you’re thinking about using twitter for business, you should definitely check out this class from Hubspot’s Inbound Marketing University. Watch this one hour presentation to learn:
