Lead Acquisition Model - Use Demand Metric’s Lead Acquisition Model as a framework to create a process diagram that will visually communicate how your target market will engage with your brand and ultimately become a qualified sales lead.
Sales Productivity Metrics (monthly) – Use this tool to collect productivity metrics, based on using our Daily Productivity Report template for each sales representative.
Successful branding, or re-branding, requires that key stakeholders are involved in a democratic process to agree on what the new brand will be. However, working with every stakeholder throughout the process is simply impossible. Read this Research Note to learn how you can achieve consensus on your brand.
Use Demand Metric's downloadable Branding Selection Tool to help you provide choices for your stakeholders that are equally satisfactory for the brand champion.
Product Sales Analysis Tool – Use this tool to compare actual sales vs. planned sales for each product.
Sales Training Assessment - Use this tool to assess your sales training effectiveness in terms of Process, Self-Management & Planning, Business Development, Sales Presentations, Relationship Management, and Closing Sales.
Qualified Lead Definition Tool – This tool was designed to help sales & marketing departments achieve alignment on their definition of a qualified or highly qualified lead. Be sure to customize the criteria to build consensus on the profile and activities of top prospects.
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
Sales Recruiting Assessment - Use this tool to measure your organization’s sales recruiting effectiveness in terms of recruiting process, candidate validation, candidate fit, turnover & management, and metrics.
Sales Analyst Job Description – Use this template to create a Sales Analyst Job Description.
Territory Management Checklist – The purpose of this tool is to provide a checklist for managing sales territories. Implementing a strategic sales territory management process will reduce travel time & expenses, increase health of your account base, and help to generate more sales.
