Quiz time: name a notable product that failed horribly when it was launched. The answer? Well, there are plenty of choices. The Ford Edsel has earned a spot in the Product Management Hall of Shame, and New Coke is there as well. These products have plenty of company: Yahoo! Finance shares a list of 15 disastrous product launches that were killed quickly.
By Charles Gold, Demand Metric member
In the beginning there was technology. We talked about features (it’s got an x-57 flux interface!). Then there were benefits (tastes great, and it’s less filling!). We’re now in the Age of Me. People want products that specifically talk to their needs, and they want to be talked to as human beings. In the Age of Me, our B2B life is heavily shaped by our B2C experiences.
