At the end of July, while many of us were off enjoying our summer holidays, Bing released their updated Webmaster Tools based on feedback from the SEO community and various webmasters. Immediately, I decided to sign up and check it out. After using the service for about a month, here is a short comparison of what Bing has to offer vs. Google:

We recently came across this presentation and thought it was very informative - especially if you're interested in learning more about SEO.

Some of the content in this introduction to search engine optimization includes:

Enjoy!

In my experience, the hardest part of blogging is getting started.

If you’re not familiar with the blogging process I highly recommend that you check out Michael Martine’s free workbook entitled, “How to Start a Business Blog.”

For the most part, determining the true return on investment of attending or presenting at a tradeshow can be challenging. However, this information is also important.

Determining the return on investment, or ROI, of a tradeshow requires an understanding of many numbers. The reason this ROI is important is because it reinforces the understanding that every dollar spent at a tradeshow must have a purpose and be accounted for.

If your company isn't very active in the social media scene, your company may want to consider a social media capabilities assessment. The reason is that is important that you are taking the right steps with social media.

Completing a project with a multiple individuals can be exhausting. When embarking upon this, it is important to have effective communication among all groups so that everyone is on the same page.

Web advertisers understand that keywords are important. A keyword is a word or phrase that serves as a popular search term on the internet. If you want to make a certain product visible on the internet, it is important to understand the relevant keywords and to include them in your marketing campaign.

Before you can begin utilizing a social media analysis tool, it is important to first understand what social media analytics is and what it can do for your company.

Social media measurement is increasing playing a larger role in today’s business planning.

Many may ask, what is social media measurement? Social media measurement occurs when your company takes an aggressive stance in monitoring media platforms (or channels) such as Twitter, Facebook, Foursquare, and Twitter, and then uses the data from these social networking platforms to build a comprehensive picture of its clients.