A Customer Relationship Management System, or CRM, is a system that is designed to expand and grow as the relationship with your customers, clients and prospects changes over time. The capabilities of CRM software varies in its scope from simple customer tracking, to live chat capabilities, and to even more complex solutions that integrate data from various sources over a period of time (past and present). This information can be used to predict the future dynamic between your business and your clients.

If you’re thinking about using twitter for business, you should definitely check out this class from Hubspot’s Inbound Marketing University. Watch this one hour presentation to learn:

As a manager or business owner, you already know that without goals it’s impossible for a company to continue to grow, and achieve advantages over its competition. Doesn’t it make sense that without individual goals, employees are just as unlikely to achieve their best in support of the organization as a whole? It’s easy to sit everyone down for a meeting and tell them that they need to increase sales by twenty percent, but when they go back to their desks; do they really have any idea of how to achieve those targets on a daily basis?

You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.

This free webinar covers:

The recent BP Oil Spill in the Gulf of Mexico is now considered the largest offshore oil spill in US history; putting more than 400 different species at risk.

The environmental impact of this spill has been devastating and BP has been charged with the responsibility of assuming all costs associated with the cleanup.

BP’s actions will be under the microscope over the weeks, months and years that follow. That said, as marketers we can learn a lot by watching how their highly skilled PR team deals with this disaster.

If you're reading this post, there is a good chance that you're still in the hunt for a great b2b marketing blog. Don't worry...you're not alone. As a researcher, the hardest part of my job is sorting through all the clutter. I know that your time is valuable so I'm going to cut right to the chase!

Since 2007, Marketo has been keeping the largest database of b2b marketing blogs in the world. We recently came across this list and were pumped to see that the Demand Metric Analyst Perspectives blog made the cut!

You’ve got a great idea for a business, but any time someone asks you to explain it, you end up babbling incoherently and jumping from one concept to the next. If this sounds like something you’re struggling with, it’s important to realize its part of the new business process. Don’t get discouraged; all you need is an articulate way to link together your vision with the practical support you need to make it a reality. When potential investors see that you’ve got your ideas organized, they’ll be more likely to listen to your plea for funding.

As the Chief Analyst at Demand Metric, it’s my responsibility to stay on top of current marketing trends. As a result, I tend to watch a lot of webinars. If you’ve ever attended a webinar you probably feel the same I do – they can be extremely boring, very tiresome and too often uninspiring!

If you’re a Public Relations professional than I’m sure you already know that the PR landscape is changing and it’s primarily because of Social Media.

In order to overcome some of the obstacles associated with using Social Media for Public Relations, you need to know how to run a successful inbound PR campaign.

Due to the overwhelming response from our clients who are following the inbound marketing university classes, we’ve decided to post another video from Hubspot.

The only way an employee can successfully contribute to your business is by knowing exactly what is expected of them and by receiving frequent updates from management about how well they are meeting those expectations. To simply set an employee adrift in their position, hoping that they’ll figure out which habits are productive is not only a waste of time but it can also cost you a ton of money. If you want to get the most out of your team, it’s important to have a clear strategy about how to communicate expectations and evaluate employee success.